Brand Strategy:
Digital agencies collaborate with businesses to define their brand strategy, including their mission, vision, values, and target audience. They conduct market research and competitor analysis to identify unique selling propositions and positioning strategies that differentiate the brand in the marketplace.
Visual Branding:
Beyond the logo, visual branding encompasses elements such as color palette, typography, imagery, and graphic styles. Digital agencies develop comprehensive visual branding guidelines that ensure consistency and coherence across all digital touchpoints, including websites, social media profiles, email marketing, and advertising materials.