Influencer Identification:
Agencies utilize various tools and platforms to identify relevant influencers within the client’s niche. Factors such as follower count, engagement rate, content quality, and audience demographics are taken into consideration during the selection process.
Content Collaboration:
Once influencers are onboarded, agencies work closely with them to develop engaging content that resonates with their audience while also promoting the client’s products or services. This may involve providing creative direction, product samples, and feedback throughout the content creation process.